Honeybearxx76 is a Chicago sportswear brand designed in Chicago and channeling the notorious Honey Bears. We craft game-day staples with a renegade edge—cool, cheerful, and a little bit dangerous.

As we reclaim the Honey Bears’ wild history 50 years after their founding, our apparel and home goods seek to rebrand the controversy and celebrate the dancing girls’ style.

With cheer for Chicago,

The Honeybearxx76 Team