Honeybearxx76 is a women-owned, Chicago sportswear brand channeling the notorious Honey Bears.
We craft game-day staples with a renegade edge—cool, cheerful, and a little bit dangerous.

We’re reclaiming the Honey Bears’ wild history 50 years after their founding—rebranding the controversy and celebrating the dancing girls’ sporty-sultry style.

We’re hot enough to break the curse.